Enlace developed an in-store event for Macy's West targeted to middle-upper-income Latinas. An in-store fashion show, live music, cooking demonstrations and Latino celebrity appearances resulted in sales increases of up to 150%, international public relations exposure and new customers who have since returned to shop at Macy's.
		Enlace developed and produced a three part educational infomercial for Home Savings of America (for extended case study click here) that took the viewers through a step by step learning process about banking relationships- from the basics of opening checking and savings accounts to shedding light on the apparent mysteries of home buying and financing. Fifteen telecasts generated over 3,000 leads, raised brand awareness to the highest levels ever and helped increase the number of home loans to Hispanic consumers.
Enlace took the edgy, cynical Jack in the Box character and effectively tailored it to Hispanic sensibilities by redefining the character as a bilingual "man of the people." Research confirms that this "attitude adjustment" has contributed to the fact that Jack in the Box's Hispanic share outpaces its non-Hispanic share
		Enlace repositioned the Nissan Altima to be a "luxury family sedan at an affordable price," bucking general market thinking that family cars were perceived in a negative light. The introductory spot, which featured only the car and in no way altered the general market production, was the most recalled piece of advertising on a clutter reel composed of high profile product categories.
Enlace generated over one million dollars of PR exposure for HBO's award-winning film, The Burning Season. Enlace leveraged the unprecedented use of a star-studded Latino cast that included the one-time-only pairing of Raúl Julia and Edward James Olmos. The film went on to win an Imágen Award for its positive portrayal of Latinos, anaward which director John Frankenheimer directly attributes to Enlace's PR efforts.
		Enlace was chosen to handle Camino Real Hotel's general market advertising over prestigious general market agencies because of our understanding and appreciation of Mexico's consumer and corporate cultures; and our English language creative succeeds in a motivating and non-stereotypical manner.